Alumni Profiles


Usama Mehmood Khokhar(063932026,MBA(P) - 3.5 Yr,2009)

Organization Information

“SAHARA for Life Trust” is a tax exempted charitable organization Registration No. (DDSW, WD&DM-LD (REGD) /98-1135 of 1998) enjoying consultative status with United Nations (U.N) (under the charter of DESA) as well as certified by Pakistan Center for Philanthropy (PCP) and accredited by charity commissions of U.K, USA as well as in Canada. SFLT envisions to reach the unreached and serve the undeserved through projects in health, education and social sectors in remote areas of Pakistan along with attending to any national or international catastrophes like war, earthquake & flood worldwide.

Describe the work that you do in your role

Planning and developing the marketing strategy in line with company objectives.
Managing all marketing campaigns and activities within the marketing department at head office by being in contact with nationwide marketing coordinators.
Creation, publication and execution of all marketing and promotional material by overseeing the company's marketing budget.
Planning and implementing the marketing campaigns of ATL, BTL and TTL which includes Zakat Campaign, Hide Campaign, School Campaign, Fundraising Dinners, Live Appeal (Telethons), etc.
Analysing potential strategic partner relationships for company marketing.
Working closely with creative / design agencies to develop print, electronic and outdoor marketing campaigns.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Indicate previous experience and/or areas of career proficiency/achievenments

Before joing SAHARA For Life Trust, I have worked with different advertising agencies who had been working for various clients of both corporate and governemnt sectors. By having the experience from public and private sectors, I became an expert professional which has necessary self motivation and committment to succeed in advertising, marketing, public relations, client services and corporate communications. During my professionally diversified career, I have also learned to polish many skills including how to work independently and With a team. I have grown professionally through sheer dint of hardworking and business intelligence. Other than professional career, following key participations have also helped to broader my understandings and productive role towards society and community;
British Council's "Active Citizens Learning Program"
"Know Your Rights" by Ministry of Human Rights - Pakistan
Anti-Sexual Harrassment Legislation
Education and Career Advocay Program
HD training course in Islamic Investment and Wealth Management
Volunteer membership of Youth Parliament of Pakistan

Describe your success in your professional life and achievements

I am a people person and I really enjoy meeting and working with a lot of different people. I am a perfectionist and I pay attention to all the details and like to be sure that everything is just right. I am a creative thinker and I like to explore alternative solutions to problems and have an open mind about what will work best. I am efficient and highly organized which enables me to be as productive as possible on the job. I enjoy solving problems, troubleshooting issues and coming up with solutions in a timely manner. These are the key points which makes me best fit for my organisation.

Write your activities and achievement if you were member of any club or society in UMT?

I have never been a member of any club or society in UMT because that was a transition phase of UMT. I am talking about 2004 to 2007 and no club and society was active at that time. Office of Participants Affairs (OPA) was the only active department to help out students. But later in 2008 and 2009 Students Academics Forum (SAF) and UMT Sports Club were formed which did some fabulous work. SAF organized a Knowledge Contest in 2009
UMT Sports Club organized 1st UMT Volleball Tournament and 1st UMT Inter-University Volleyball Championship.

What do you remember about your time in ILM / IMT /UMT?

I remember all the good times and golden memories being a member of UMT family. I spent 5 years at UMT. I did my Bachelors (2004-2006) and MBA-Professional (2006-2009) from UMT. I am a proud graduate of UMT. I witnessed all the successful transitions of UMT campuses. Starting from B.Com campus which was in a rented small house near passport office and then main SBE campus of Barkar Market Garden Town for MBA classes. Then a reality for everyone "Johar Town Campus" the landmark of UMT. I believe that UMT offers an excellent opportunity to my learning in a more challenging environment and to deepen my understanding of the knowledge and skills I already have. I remeber everything about UMT, about tremendous faculty, about cooperative and supportive staff, about visionary senior management and leadership includings deans and honorable rector. I simply love and respect my time at UMT.