Organization Information
Pakistan Cables is the premier cable manufacturer and market leader in Pakistan. Since its inception in 1953, Pakistan Cables has maintained quality standards par excellence by manufacturing 99.99% pure Copper wire - a hallmark that we are trusted not to compromise on. Being affiliated with General Cables, a FORTUNE 500 company, Pakistan Cables is the only cable manufacturer to be affiliated with an international cable manufacturing.
Describe the work that you do in your role
Key Responsibilities:
Strategic Business Planning:
Designed and implemented a comprehensive strategic business plan to expand the company's customer base and ensure a strong market presence.
Sales Growth and Team Management:
Achieved growth and met sales targets by successfully managing and developing the sales team.
Led recruitment efforts, set clear objectives, provided coaching, and monitored performance to drive team success.
Customer Relationship Management:
Built and promoted strong, long-lasting customer relationships through strategic partnerships and proactive business development activities.
Market Analysis and Adaptation:
Identified emerging markets and monitored market shifts, staying fully aware of new product developments and competitive dynamics.
Performance Monitoring and Motivation:
Monitored sales team performance and implemented motivational strategies to achieve and exceed targets.
Reporting and Forecasting:
Presented sales, revenue, and expense reports, along with realistic forecasts, to the management team.
ERP System Management:
Ensured the correct usage of the ERP application by the sales team to optimize efficiency and data accuracy.
Indicate previous experience and/or areas of career proficiency/achievenments
I began my career at Pakistan Cables as an intern, where I gained invaluable industry experience and insight. Upon completing my internship, I was hired as an Officer in the Sales department. Demonstrating strong performance and dedication, I advanced within the sales team, taking on increasing responsibilities.
I was then promoted to the role of Branch Manager in Faisalabad, where I successfully managed branch operations and drove business growth. Currently, I oversee the business operations in Lahore, Sialkot, Gujranwala, and Sahiwal, ensuring strategic alignment and continuous market development across these key regions.
Describe your success in your professional life and achievements
At the initial level, I developed a robust quotation system that minimized mistakes and reduced response time, enhancing overall efficiency. I also implemented a follow-up system, crucial for sales success, which led to its integration into the organization's ERP system. Conducting a detailed feasibility study, I facilitated the establishment of an office in Faisalabad. In the first year there, I successfully regained lost customers and captured a 34% market share. In FY 2015-16, I broke all previous sales records, achieving over 50% market share. Currently, I continue to maintain strong market leadership with a target of reaching 55% market share. Additionally, I played a key role in the successful launch of "ACCC" conductors in Pakistan.
Write your activities and achievement if you were member of any club or society in UMT?
Took part to arrange Faisalabad alumni second get-to-gather.
Volunteer, Pakistan Entrepreneurial Leadership Program 2011, UMT *
Volunteer, Launch of Managic “Professional Development Club & Community Services Club”
Volunteer, UMT Idea Exchange, 2011, ICOBM)
Participated in UMT Idea Exchange, 2011, ICOBM)
What do you remember about your time in ILM / IMT /UMT?
The time I spent during my student life holds a special place in my heart. It was a period filled with fond memories and experiences that I will always cherish. As children, we often yearned for the responsibilities and freedoms of professional life, but upon reflection, I've come to appreciate the simplicity and joy of student life even more. My university years, in particular, represent a golden era marked by unforgettable moments and lifelong friendships. Looking back, I can confidently say that those were truly good times
