Organization Information
JazzCash is Pakistan’s leading digital financial services provider. We offer a broad portfolio of branchless banking services for customers, including travel, ticketing, entertainment, money transfer, bill payments, debit card, insurance, savings, and payments for a wide variety of services.
JazzCash has been a game-changer in the mobile financial services industry in Pakistan. By offering a range of financial services and an extensive network of agents and partner banks, it has made it easier for millions of previously unbanked or underbanked individuals to access financial services and participate in the formal economy.
Describe the work that you do in your role
Trade Activations Manager
Driving growth at the intersection of fintech and retail by leading nationwide to regional trade marketing initiatives. Responsible for developing and executing channel strategies, merchant activation programs, and on-ground campaigns to boost JazzCash adoption and usage. Collaborates closely with sales, partnerships, and product teams to enhance visibility, optimize retail performance, and strengthen the JazzCash brand across key touchpoints.
Indicate previous experience and/or areas of career proficiency/achievenments
Currently serving as Trade Activation Manager at JazzCash, I lead end-to-end trade and brand activation initiatives, oversee budgeting and agency management, and drive integrated campaigns in close collaboration with sales and distribution teams. Prior to this, I spent 2 years with Samsons Group in a National Marketing Manager role and more than a decade with Zong CMPak Ltd., where I managed regional and national trade visibility programs, award-winning brand activations, and retail marketing strategies for Pakistan’s most recognized brands.
My career also includes trade and brand leadership roles at Mitchell’s Fruit Farms Limited, PTCL, and Zameen.com, giving me hands-on exposure to brand development, trade marketing, and consumer-facing retail businesses—directly aligned with your company's business portfolio. I hold an MBA in Marketing and Supply Chain, and have consistently been recognized with Top Performer, Star Performer, and Innovation Awards for campaign excellence and leadership impact.
Describe your success in your professional life and achievements
- Achievements (Samsons Group) -
• Successfully completed 4 brand activation activities, 1 brand visibility activity and 1 Road Show activity within 1 year after joining
Achievements in CMPak Ltd.
- Achieved Star Performer Award 2014 for achievements in the field of Trade Marketing
- Received CMPak Innovation Award for inventive thinking from CEO
“Innovative idea of New Shop Fascia Designs that is also approved by CEO”. Idea was modified and executed nationwide
“Innovative idea of New Poster Design for sustainability of posters at retail outlets. Idea is also approved by CEO.” Idea is also executed nationwide
“Successful launch of Rural Pilot project in C-II for Mera Gaon Package as Team Lead”
“Successful launch Mera Gaon Phase 1 BTL Activities as Team Lead. RD C-2 won the Catfish award”
“Regional initiative for segment-wise branding of retail outlets for Flutter, Perfect Package and Circle Brands”
“100% effective utilization of regional trade marketing budget each year.”
Achievements in PTCL
“Successful launch of PTCL EVO device in FTR region”
“Sucessful brand launch of OneStop Shops for CSCs and franchises”
Achievements in Mitchell’s Fruit Farms Ltd.
Conceptualized and successfully launched the products “Spinach Puree” in Can, “Chick-Peas Curry” in Can and 6 Variants of Junior Range (200g) Preserves to national and international markets.
Write your activities and achievement if you were member of any club or society in UMT?
Executive Member Organizing Committee, 1st Convocation of University of Management and Technology (UMT) Lahore, 2005
What do you remember about your time in ILM / IMT /UMT?
I remember my respected teachers; Mr. Waqar Ahmad, Mr. Mobin-ul-Haq, Mr. Tashfeen Azhar, Mr. Rashid Kausar, Mr. Kamran Rashid, Ms. Rukhsana Kaleem, Mr. Dawood, Mr. Asher Ramish, Mr. Nizam, Dr. Nazim, Mr. Naveed Yazdani, and others.
