Alumni Profiles

Khawaja Usman Sarfraz

Organization Information

Founded in 2018 by Aspose Pty Ltd, emerged in response to customer demands for a consolidated platform utilizing both Aspose and GroupDocs APIs.

Our Mission:
The Conholdate.Total suite integrates all Aspose and GroupDocs APIs, presenting a comprehensive package for .NET and Java. This suite is unparalleled, enhancing document manipulation and automation for organizations of any scale.

Empowering developers, Conholdate.Total facilitates a broad spectrum of document processing tasks seamlessly integrated into their applications. It serves as an all-in-one solution for document management systems, offering features like creation, editing, printing, viewing, annotating, comparing, signing, automating, searching, and converting between various document formats.

Beyond, Aspose Pty Ltd owns multiple websites catering to distinct niches within the file formats market. Explore our diverse offerings on different platforms for more detailed information.

Describe the work that you do in your role

In my role as Team Lead at Conholdate, my responsibilities span across data analysis, website automation, and digital content strategy and optimization. As a data analyst, I focus on deciphering intricate datasets to extract actionable insights, informing strategic decision-making within the organization.

In the realm of website automation, my efforts are geared towards streamlining and enhancing website processes, leveraging technology to improve efficiency and user experience. Simultaneously, as a digital content strategist and optimizer, I am involved in crafting and curating compelling content aligned with our business goals, aiming to maximize its impact and effectiveness in the digital space.

Drawing from my previous experience as an SEO specialist at GroupDocs and roles in digital marketing and social media at Aspose, I bring a comprehensive skill set to the table. This includes expertise in optimizing search engine performance, driving online visibility, and effectively utilizing social media channels for audience engagement.

Overall, my multifaceted role combines analytical skills, technological acumen, and digital marketing expertise to contribute to Conholdate's growth and success in a dynamic and competitive landscape.

Indicate previous experience and/or areas of career proficiency/achievenments

Throughout my professional journey spanning the last 15 years, a consistent message has resonated at every step of growth and progress: "There is no shortcut to success." I've learned that one must endure challenges akin to putting oneself in fire to ultimately shine like gold. The key is persistent hard work, and success will inevitably come, whether sooner or later—it will be yours.

As a significant accomplishment, the organic traffic for all the websites under my management has witnessed consistent quarterly growth. Yearly, the increase stands at an impressive 300%, with our web pages consistently ranking within the top three positions for over 5000 crucial keyword terms. This achievement has not only attracted more potential customers but has also resulted in increased sales, all without hefty expenditures on advertising.

Describe your success in your professional life and achievements

In my professional journey, I've achieved notable success by significantly increasing organic traffic, thereby positively influencing the rise in sales and contributing to the financial growth of the companies I've been a part of. One of my key achievements is the independent launch of two business websites. I played a pivotal role in shaping every aspect of these websites, including structure, theme, content layout, navigation, and header sections.

These websites quickly garnered organic traffic upon being indexed by search engines, particularly Google. A particularly noteworthy accomplishment was securing a major global client as the first commercial customer, all through organic search. This not only underscores my proficiency in digital marketing and SEO but also demonstrates the tangible business impact of my strategies.

Overall, my success lies in the ability to drive substantial organic traffic, optimize online presence, and directly contribute to the financial growth of the organizations I've been associated with. The independent launch of successful websites and the acquisition of significant clients through organic search serve as testament to my expertise and achievements in the dynamic field of digital marketing.

Write your activities and achievement if you were member of any club or society in UMT?

I and my team were the founders of UMT Dramatic Club and we were well supported by the PD&P department to get this club in a professional shape-up. I was the first General Secretory of UMT Dramatic Club.

What do you remember about your time in ILM / IMT /UMT?