Alumni Profiles

Organization Information

Fertilizer Sector:
DH Fertilizers Limited (DHFL) is a urea fertilizer manufacturing and marketing concern. The urea manufacturing facility was established in 1968 as a joint venture with Hercules Chemicals Inc. of the USA. The 445 Kt urea plant is located in Sheikhupura, Punjab.

DH Fertilizers manufactures and markets urea under the brand name "Bubber Sher". Bubber Sher has consistently delivered quality and value for more than 35 years and today it is recognized as a household name for farmers and agriculturists.

Describe the work that you do in your role

• Supervise all the sales and distribution operational activities.
• Develop marketing and sales strategies/plans.
• Analyze local/international industry data & prepare reports on fertilizer industry & market.
• Consolidate & analyze sales team performance KPI’s including sales call plans & field staff expenses.
• Support marketing team by providing sales, production & inventory data analysis on monthly basis.
• Prepare departmental budget & monitoring actual spent against allocated budget.
• Assist Business Development Manager in data collection, analysis, & opportunity assessment.
• Plan, coordinate & contribute in marketing research activities to identify customer preferences.
• Consolidate & analyze customer feedback surveys conducted on a six monthly basis.
• Organize & conduct training needs analysis for entire department.
• Plan & coordinate with A & SP department in execution of advertising & promotional activities.
• Provide support on execution of 6 month/annual internal and external audit of department.
• Respond to customer’s queries regarding product quality & services in lieu of relevant TM/DM.
• Manage departmental administrative tasks.

Indicate previous experience and/or areas of career proficiency/achievenments

• • Handling dealers’ orders & ensuring smooth distribution operations as per agreed term & conditions.
• Manage & control transporters to ensure efficient shipment to customers as per orders.
• Coordinate & control the order cycle & associated information systems.
• Develop business by exploring new service providers, contract reviews, analyzing logistics issues.
• Analyze & present proposals to improve in transportation services & freight cost optimization.
• Build & maintain DHFL dealership network data.
• Execute new appointments & termination of dealers as stipulated by the sales team.
• Review, categorize & dispatch customer’s complaints to concerned department for execution.
• Dealing with customers regarding pre and post product issues & queries.
• Assist Distribution Manager in business expansion