Alumni Profiles

Muhammad Samee Liaquat

Organization Information

MULTIVAC is the global market leader in packaging machines that give your food extention of shelf life 2 to 3 times greater without using preservatives. Also empower your food with hygiene.
For more information and details visit our web site.

Describe the work that you do in your role

1. Preparing and implementing marketing plans.
2. Devising strategies to grow, fund raising and for specific projects.
3. Benchmarks the organization’s current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and for undertaking necessary changes.
4. Develop and implement marketing strategies to build the brand and its awareness.
5. Oversee, guide and led marketing team to achieve the set goals of the organization.
6. Develop, increase & implementation of fund raising strategies.
7. Directs, manage and allocate marketing resources money and people.
8. Planning devising and implementing social media activities, Ads and campaigns i.e. Facebook, Twitter, LinkedIn, You Tube.
9. Manage and make sure the smooth flow of organization operations.
10. Manage the efficient and effective utilization of human resources

Indicate previous experience and/or areas of career proficiency/achievenments

* E-Commerce
* Marketing Research
* Promotional activities like print media and web marketing
* Direct marketing (B2B)
* Market and Competitor analysis

Describe your success in your professional life and achievements

I am a person who always looks at the positive side of things and has a Can Do attitude. Success is all about work work work and think out of the box to get things done. Its always better to work in team.

Write your activities and achievement if you were member of any club or society in UMT?

* Senior Vice President of Sports club in the University
* University Color holder in sports
* University Gold medalist in bodybuilding
* Silver medalist (All Pakistan University’s Bodybuilding Competition)
* Silver medalist (Mr. South Lahore Bodybuilding Competition)
* The Best sportsman of the year (Twice)

What do you remember about your time in ILM / IMT /UMT?

Always in rush to complete the assignments and projects and struggle to get good grades.