Alumni Profiles

Aqeel Ahmed Rana

Organization Information

The foundations of Nishat Chunian Ltd. (NCL) were laid in the year 1990. Since its inception as a single spinning unit, the company has expanded and diversified into a manufacturing and finishing operation consisting of five spinning units, one weaving unit, one dyeing & finishing unit and one stitching unit. Today, NCL operates with 150,000 spindles and 293 air ejet looms with a monthly production capacity of 7.5 million lbs of yarn and 4.0 million yards of greige fabric. The dyeing & finishing unit has a capacity of 3.5 million yards per month supported by an equivalent stitching capacity . This unparalleled growth has been achieved while remaining committed to cutting edge technological innovation and uncompromising product quality.

Describe the work that you do in your role

Marketing of Yarn in Bangladesh, Indonesia, Hong Kong, Europe and USA
Search new customers.
Co-ordination with running customers
Costing of Yarn
Co-ordination with production team to manage timely shipments
Provision of after sale services
Handling quality claims in the respective markets
Improving customer base at all times; locally and internationally
Travels; local & international for public relation and company presence

Indicate previous experience and/or areas of career proficiency/achievenments

No previous Experience...

Describe your success in your professional life and achievements

1) Segmentation
Once you have segmented your market - you can create relevant marketing materials. The alternative is to have a generalised marketing - aimed at everyone. In competitive marketplaces - this will make it hard for you to be heard. The result? Fewer conversations and less business.

2) Problems, problems everywhere...
Human beings walk around with a head full of problems. Begin by understanding what these problems are - and how your target market articulates them. Your mission is to describe how your service can solve one or more of their problems. (Well, OK, not all of them - but you get my drift...)

3) Standing out from the crowd
You must differentiate your enterprise. It must be easy for prospective clients to understand why your service is better than the rest.

4) Setting the right price
Are you happy with your pricing? When was the last time that this critical issue was reviewed? The majority of service professionals I talk to are undercharging. This is largely a question of belief - in yourself and your abilities to deliver the service.

5) A compelling marketing message
Do you have a targeted marketing message? Does it 'cut through the noise' - and make people sit up and listen? You must have a sizzling, attention grabbing message.

Write your activities and achievement if you were member of any club or society in UMT?

have no experience in such matters.

What do you remember about your time in ILM / IMT /UMT?

The quality of the teaching has been of the highest standard, well prepared and presented. The practical sessions have been fascinating and again well structured always maintaining the academic standard whilst making it accessible.
The course so far has comprised interesting material, with excellent teaching and support. . . .