Alumni Business Profiles


Rashid Minhas(090892001,MS-MGT,2013)

Business Started Year

2016

No of Employees

Business Size as compare to your respective industry/Sector

Small

Brief description of business:

Greer & Anderad (G&A): luxury, design, perfection Since its creation in 2016. Our motto is “seeking
Excellence To Deliver Excellence”. We provide custom made shoes with Luxury, comfort and class.
Our entire ready to wear range is hand crafted with highest degree of artisan and precision. We
provide the international standard with Bespoke facility. We are exporting in small quantities to
different parts of the world like Europe, USA, Australia and UAE.

Challenges you faced or facing

The past four years are not easy as the economy is at downward trend. As being a luxury brand we are facing
dropped sales like any other brand. We are expensive and our products are not for everyone. The right positioning
of our brand is a big challenge to work in a niche market.

Growth/goals you are looking in next five years

We have planned to become a Public Limited company in next five years insha allah.

Whom you consider are your direct competitors

There are few competitors who are working in high end shoes market but as they are seasoned brands so this is
one of the reason for their growth and sales, we are hoping to achieve a better level very soon.

One key advice for upcoming businessman/entrepreneurs

Failure should not stop you doing your work, be adaptable and stay in your business. There will always be
difficulties but there will be always a way to overcome them. You must have keep looking for cash funding
resources to overcome the survival of your project.