RUBA-SEZ Group is one of the largest manufacturing and trading concern in Pakistan having brand portfolio of Haier, Enviro, Opple, Ruba Digital, Asia Foam, Haier Mobiles, Easy Auto, Rahi Tractors, JW Vendor City, Reshma Tex and many more.
One of the prestigious partner in Pak-China Economic Corridor and investing in retail sector.
Upcoming projects are Easy Home (a lifestyle home store) and REAL (a super market joint venture with Turkey).
Describe the work that you do in your role
I am responsible for the launch of Easy Home stores across Pakistan. Key responsibilities include developing the brand DNA keeping in view the market dynamics and 5 years growth plan, develop the product line in accordance with the DNA defined, establish the retail network across Pakistan.
Indicate previous experience and/or areas of career proficiency/achievenments
From last 11 years i am engaged in retail sector of Pakistan with companies like BATA Pakistan, METRO Cash and Carry Pakistan, Chen One Pvt Ltd, Stylo Shoes Pvt Ltd, Leisure Club Pvt Ltd and RUBA-SEZ Group.
All my career was challenging in terms of brand rejuvenation and launching the mega projects.
Describe your success in your professional life and achievements
The biggest achievement in my career was the launch of METRO Cash and Carry Project in Pakistan and part of pioneer team to bring the concept from papers to property.
In my early career I was part of BATA Pakistan Wholesale Department rejuvenation in terms of business practice and product offering.
Write your activities and achievement if you were member of any club or society in UMT?
Not an active member of activities though
What do you remember about your time in ILM / IMT /UMT?
Barkat Market campus, Professor Nizamuddin, Professor Mubeen's early morning lectures, Professor Waqar's marketing class with a name tag and he took off my shoes to show to class that he is wearing loafers, Professor Tahir's Management accounting class and my silly questions from presenters, the soft personality of all the time Prof. Dr Tashfeen, the marketing gimmick of showing movie clip in OB class, the terror of BSP and Brand Management/Faisal Ejaz Khan and lot more.