ZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible.
The core essence of ZONG is to allow people to communicate at will. Without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot.
ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services & content to choose from.
We are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together we will also make ZONG a success story for others to try and replicate.
Describe the work that you do in your role
Trade & Visibility Manager
Managing all Trade Marketing and Visibility enhancement activities for Zong in the C-II (Central II) region that includes 34 major cities in 3 territories, i.e., Faisalabad, Jhang and Sargodha.
Responsible for developing regional promotional strategies to enhance the brand visibility in the region that helps in building overall brand equity of ZONG. Specialized activities planning for newly launched promos, including merchandising at retail, OOH campaigns, brand activation activities, channel branding and segments brand development.
Effective execution of merchandizing plans through 18 merchandisers that are deployed in retail channel. This includes in-store and out-store visibility of Zong offers and promotions.
Planning and execution of monthly regional budget for smooth execution of regional Trade Marketing activities for supporting the field S&D teams.
Development and execution of new retail channels in the region, such as, ZoNG TopShops, Dhabas, Timepey, Circle, E-Category retailers and other regular drives, such as, New Shop Fascias, Skin Change, Wall Chalking, etc.
Indicate previous experience and/or areas of career proficiency/achievenments
I have done BCS from Hamdard University Karachi in 2002 and MBA in Marketing and Supply Chain Management (bi-majors) from UMT Lahore in 2006. I have 9 years of working experience in IT, Brands and Marketing with reputed organizations (KAP Pakistan, Mitchell’s Fruit Farms Ltd., PTCL and Zong). During my work experience, I have managed portfolios of some known brands and product categories, such as Mitchell’s Jam Jellies & Marmalades, Mitchell’s Canned Food, PTCL EVO, PTCL Vfone, PTCL Broadband, and Zong.
Describe your success in your professional life and achievements
Achievements in CMPak Ltd.
- Achieved Star Performer Award 2014 for achievements in the field of Trade Marketing
- Received CMPak Innovation Award for inventive thinking from CEO
“Innovative idea of New Shop Fascia Designs that is also approved by CEO”. Idea was modified and executed nationwide
“Innovative idea of New Poster Design for sustainability of posters at retail outlets. Idea is also approved by CEO.” Idea is also executed nationwide
“Successful launch of Rural Pilot project in C-II for Mera Gaon Package as Team Lead”
“Successful launch Mera Gaon Phase 1 BTL Activities as Team Lead. RD C-2 won the Catfish award”
“Regional initiative for segment-wise branding of retail outlets for Flutter, Perfect Package and Circle Brands”
“100% effective utilization of regional trade marketing budget each year.”
Achievements in PTCL
“Successful launch of PTCL EVO device in FTR region”
“Sucessful brand launch of OneStop Shops for CSCs and franchises”
Achievements in Mitchell’s Fruit Farms Ltd.
Conceptualized and successfully launched the products “Spinach Puree” in Can, “Chick-Peas Curry” in Can and 6 Variants of Junior Range (200g) Preserves to national and international markets.
Write your activities and achievement if you were member of any club or society in UMT?
Executive Member Organizing Committee, 1st Convocation of University of Management and Technology (UMT) Lahore, 2005
What do you remember about your time in ILM / IMT /UMT?
I remember my respected teachers; Mr. Waqar Ahmad, Mr. Mobin-ul-Haq, Mr. Tashfeen Azhar, Mr. Rashid Kausar, Mr. Kamran Rashid, Ms. Rukhsana Kaleem, Mr. Dawood, Mr. Asher Ramish, Mr. Nizam, Dr. Nazim, Mr. Naveed Yazdani, and others.