Alumni Profiles


Muhammad Asif(021735011,BTTM(H),2005)

Organization Information

Leather Field Private Limited (LF), an ISO-9002, BSCI and Oeko Tex-100 certified company, is the largest manufacturer and exporter of leather garments from Pakistan since 1990. Since its inception in 1988, the company has developed long-term partnerships with leading brands of leather garments and Chain Stores all over the world. The major brands / clients include IKEA, Macy’s (USA), Bloomingdales (USA), Nordstrom (USA), Wilsons Leather (USA), Target Stores (USA), Costco (USA), Northern Suede & Leather (ENGLAND), Chevignon (FRANCE), Redskins (FRANCE), Cuirco Diffusion (FRANCE), Saki AB (SWEDEN), CASA DAS PELES (PORTUGAL), Off-Set / Koenig (GERMANY), Raberg (GERMANY), SK Group (JAPAN), TOM TAILOR (Germany), H & M, SLY & CO, HASE LDER FABRIC etc. This has been possible as a result of world-class quality products, superior craftsmanship, flexibility in pricing & delivery, and continuous R&D in fashion designing and leather developments. LF offers apparel marketers advantages unmatched by any other supplier in the world, and that’s why they consider it as their hidden asset in the competition for market share.
LF has its own design team based in one of the major fashion cities of the world i.e., New York. This team studies the prevalent and future fashion trends in the market and launches its design collection at the start of every season. It makes the buyers work easy to simply select the styles from our collection and add into their product range.

The stitching facility based in Sialkot, a border town near Lahore, is the largest and most modern stitching unit in Pakistan.
It employs more than 3,700 workers and has a capacity of producing 2,500 to 3,000 garments per day. 3000 to 5000 Pair of Gloves per day and newly installed bag unit with latest equipments and energetic force. We are producing 9,000 to 10,000 bags monthly. The production and quality control departments are under the control of highly trained Korean/Japan’s technicians who ensure world-class quality during all stages of production and at the time of shipping. We have a very good range of leather belts. Our belts department is capable to produce all type of belts it is also our new product line with integrated belt machines at the moment we are capable to produce 100, 000 belts per month.

The tanning facility, also based in Sialkot, is also the largest in Pakistan and is producing 70,000 to 80,000 square feet leather per day using the state-of-the art technology. In an effort to preserve the natural habitat, we only use chemicals imported from Italy, Netherlands, Switzerland, and Germany with a guarantee that these are environmental friendly. The tannery’s R&D department regularly develops new leather outlooks and finishes considering the international trends and enables us to offer very new products to our customers before hand.

The management believes in the theory of Continuous Improvement, and is always looking for ways to improve the quality of production in the light of modern quality concepts. Its strategic decisions, like ISO-9002 certification and hiring of Korean technicians to supervise various areas of production, have resulted in improved product quality and cost effectiveness by achieving higher production efficiency and lower wastage margins. Despite tremendous success, LF has not stopped its struggle for excellence and the management is committed to provide world class quality products to its clients all over the world.

Describe the work that you do in your role

Corresponding with international buyers and buying houses.
To develop a price sheet, products analysis.
Communicate to customer regarding to new developments, upcoming orders and running order.
To keep strong follow up of all inquires, new developments, production issues and shipments.
To develop samples and getting approval from buyers to proceed with mass production.
To check the quality of product from raw material to packing, to resolve quality and production related issues. To conduct internal order before finalized the shipment.
To inspect a shipment and prepare a final inspection report regarding to the quality of product.
These are not limited to...

Indicate previous experience and/or areas of career proficiency/achievenments

(Jun 2010 to as off)
Manager Merchandising & Quality Control. (AsifAslam@leatherfield.org)
Dept: Export Marketing & Quality Control.

Company Name: Leather Field Pvt., Ltd., Sialkot, Pakistan www.leatherfield.com

(Jul 2007 to March 2010)
Manager Merchandiser
Dept: Merchandising & Marketing
Main Products: Sports Wear, Active Wear, Knit Wear, Casual Wear, Gloves, & Jackets.
Company Name: Swisspro Mfg. Co., Sialkot, Pakistan www.swisspo.com

(March 2006 to Jun 2007)
Merchandiser
Dept: Development & Sourcing
Main Products: Polo Shirts, T-Shirts, Sweat Shirts, Hoodies, Fleece Jackets and Track Suits.
Company Name: Combined Fabrics Ltd, Lahore, Pakistan www.cotcon.com.pk

Describe your success in your professional life and achievements

I have set the parameters of Quality standards it increases the sales volume of my organization, i have also play a major role to get the OEKO TEX - 100 certification for Leather Product.
I have giving my expertise as a Quality Control Head/Internal Auditor.

Write your activities and achievement if you were member of any club or society in UMT?

Working as a District Secretary for “Labbaik for Welfare” Lahore. (www.labbaikforwelfare.org)
Holding a 2nd position as a Badminton Player held by Govt. Sports Association.
Holding a 3rd Position in Quiz competition by Quiz Competition & Welfare Association.
Delivered the lectures to higher classes as a Computer Instructor.

What do you remember about your time in ILM / IMT /UMT?

It was very excellent time period in UMT, I can't explain in words. I can never forget a company of my class fellows and teachers who teach us very politely and with a fantastic teaching technique specially. All other staff of UMT is very much competitive and co-operative. They helped us about projects and practical works. They do all that we needed during our time period in UMT.